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Most common virtual event mistakes and how to avoid them (Part 2)

April 12 , 2021

There is a set amount of things that can go wrong in day-to-day life. Yet somehow that number seems to go towards infinite when participating at an online event, or, even worse, organizing one.


In a previous article, we talked about some of the most common mistakes when it comes to organizing virtual events; now we are back another series of tips and tricks to keep in mind for your next event.


Not Following Up with Attendees

Arguably one of the worst mistakes and definitely a missed opportunity. Skipping the post-event survey makes it difficult to determine the true rate of success of your event; and judging by the amount of generated revenue is not always the way to go.

Send a survey to the attendees, sponsors, speakers and staff, each perspective is useful; it can shape the way in which you think about the future events that you will have. 

And as always, a quick “thank you” is always appreciated. Every person deserves to feel appreciated 🙂


Not Prioritizing Audience Engagement

Feeling connected is hard nowadays, when everything is online; many attendees quite miss being in the same room with others and connecting on a personal level. Keeping them happy should be a definite element that should be brought up when planning a virtual event. Many suggest gamification as a solution, alongside networking solutions like text and video chat options.


Forgetting To Plan For More Breaks

Not quite what you expected to see here, right? Still, in the age of virtual events, everybody tries to keep the attention of their audience more and more desperately, in an effort to simulate engagement. However, taking breaks between sessions is actually quite a good thing! It gives the people the opportunity to, well, actually catch a break and not get ZOOM fatigued. It’s also a great chance for networking with things like breakout rooms and gamification, so don’t miss out on the opportunities that breaks actually bring!


Not Understanding Event Objectives

Before actually launching into organizing any kind of event, be clear on what you are hoping to achieve with it. Ask yourself why you are having this event, what are the key things to convey to the attendees and what metrics will be used to measure the success of your event. 

Setting things on paper and getting (and keeping!) the big picture in mind will help you keep everything in line with your brand guidelines.


Know any other tips? Have any from this list happened to you? Let’s talk!

Let’s talk!