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What makes a great event?

November 5 , 2021

Good, great, better, worse, or the same, it’s hard to qualify what an event or a conference represents for somebody. You sometimes don’t even know who that somebody is: the organizer, the audience, the sponsors.


Onsite experience

The onsite experience that people have while participating in your event is what most people will think of qualifying your event, good, great, or just ok. Think about the overall experience of the average attendant or speaker. Can they get refreshments and food? Do they wait in line to get it or can they pre-register? Is there assistance on the ground? Is it accessible to everybody? These are just some of the big things when thinking about the onsite experience. Of course, the situation is a bit different when organizing online or hybrid events. In that case you also need to prioritize good servers (so, you know, people don’t get mad at loading times and then leave), good enough content that it won’t matter that it’s online versus in person and keep a very clear and well structured site so that everything flows smoothly, allowing users to enjoy the event just as much as it was live.


Keep it true to your goals

Being true to your goals will help you transform it more efficiently into reality. It doesn’t matter what the goal is, revenue, networking, number of attendees reached, etc. Just ask yourself why you are having this event, what are the key things to convey to the attendees, speakers and sponsors and what metrics will be used to measure the success of your event. This should give you the answer to what goals you have. Setting things on paper and getting (and keeping!) the big picture in mind will help you keep everything in line with your brand guidelines and the road to a successful event will be much shorter. 


Understand the type of audience you will have

Somewhat related to the last point, in order to have a great event for everybody involved, you need to be aware of what kind of audience you will have. Not everybody might be as tech-savvy as you are. What might work for Boomers will bore Gen Z (I mean, what did you expect?), and what might go for Millennials might not work for Gen X. Either way, you need to plan ahead and adapt the way in which you construct your event, even more if you think of creating a hybrid or a virtual event:a good team of developers and the right events platform will know the ins-and-outs of UI and UX and will make the right decisions when it comes to your event. 


Setting that aside, a discovery or planning period specifically dedicated to understanding the possible audience and it’s requirements will certainly help you on the road to a successful conference. 


Remember to measure your success

As boring as it sounds, taking a look at analytics before, during and after your event are the key to measuring the success of your event. And forgetting to do that is a big no no. Absolutely major.

To be able to do this, think a few steps ahead. Before actually launching into organizing any kind of event, be clear on what you are hoping to achieve with it; ask yourself why you are having this event, what are the goals and the key things to convey to the attendees and what metrics will be used to measure the success of your event.

What is also useful in measuring your event’s success is having a post-event survey. Judging by the number of people joining or the revenue you made is one thing, but don’t forget about attendee satisfaction. Send a survey to the attendees, sponsors, speakers and staff, each perspective is useful; it can shape the way in which you think about the future events that you will have.

Or just dropping in to say a quick “thank you” is one way you can never go wrong. Everybody deserves to feel a lil’ bit special. 🙂


Keep focus

During the actual day(s) of your event you need to find ways to keep your audience’s attention. And it gets quite a feat if you manage to do that.  Interacting with your audience, regardless if it’s in front of you or behind a screen, is the key in making a successful hybrid event. Keep in mind that adding 3D renderings of your event aren’t the solution for audience interaction. Quite the opposite! You never know how tech-savvy your audience will be, so adding the complexity of 3D events can scare-off your attendees.


Instead, build a hybrid event should focus on a great user experience and user journey that keeps both your online and offline audience entertained. Think of it as a talk show that captures audiences in the studio and at home; something is always going on: there is always a presenter, guests home and go and a moderator that directs the online content. Keep your audience focused and you can already consider your event a success.


Or better, instead of figuring it out yourself what it means to create a good event, via trial and error, consider working with an expert in the field, with a professional online events platform.  Like us 😉

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