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What will happen to the events industry in 2021?

May 31 , 2021

Bad news all around, layoffs; last year sucked, no need to overstate it. The arrival of vaccines brought along a little glimmer of hope, but was it enough? We’re already at the halfway point of 2021 and looking around, have things actually changed from 2020?


Actually, funnily enough, yes. 


I know. Somehow, even if I find it hard to believe it, things are actually taking a turn for the better after the disastrous year that 2020 was. 


We’ll still feel the repercussions of the Covid crisis long-term into the future. Of course, we’re not out of the woods yet. International experts in the MICE industry (Meetings, Incentives, Conferences and Exhibitions) had to meet up to discuss and advise on the necessary measures to keep the industry afloat. Because even if it’s not necessarily sinking like the Titanic anymore, it surely isn’t safely floating down the river. 


What keeps it floating is the adaptability and resilience of people. And by that I mean online and hybrid events. 


Virtual all around


This is what I believe will be the most defining image of the events industry in 2021. Virtual events all around, hybrid ones  at least. 


We’ve already seen in the past year plenty of virtual events that raise the bar for everybody in the industry; and I don’t think people are stopping here: 3d and VR are the hottest things right now. 


And it’s not just about the event per se. It’s also about industry. Everybody realized the necessity of being up to date when it comes to everything digital. Having an online presence is a truth that everybody in the IT industry knew from long before. The digital presence of a brand matters the most out of everything else in this day and age.


Self reliance

Independence is even more important in this day and age when we’ve seen the faults in the system that supports us. Many businesses were dropped by clients and fell through the cracks when they found themselves in trouble with paying. 


And in that moment businesses had to pick themselves up and create opportunities independently, rather than waiting for clients to come to them. 


Better cooperation between businesses

When the clients leave, you turn to others in the same situation, aka your buddies in the industry. Yes, I know, the events industry is one of the most competitive out there. But I believe that the future will bring the much needed cooperation that 2020 called for. Package deals, partnerships and a collective voice when it comes to organizing events is always appreciated by clients.


What about you? How do you think 2021 will look for events?

Let’s talk!