Hybrid events are the perfect child between virtual events (the rising star during the pandemic) and live events (you know the classics). They’re quite new on the market and in the events industry; even so, they have taken the interest of the industry: 66.5% of eventprofs plan to use hybrid as their go-to format once in-person events resume. (EventMB, 2020). They’re reported to be better for optimising your return on investment (ROI) and promise to reach greater audiences in general. So all in all, it would be too much of an opportunity to miss for everybody involved.
I’m already making a case for them, aren’t I? In all honesty, everybody should host hybrid events. Why?
Better reach on all levels…
With a well put together hybrid event, getting attention and traction for your event is not only easier, but since it plays on multiple avenues, both physical and digital, the reach will be much greater.
…especially for sponsors
Hosting a hybrid event boosts your reach not only to possible attendees, but also to possible sponsors. They also understand the wide reach that hybrid events present. Being visible to two types of audiences at the same time for the same event is almost a two-for-one kind of deal for sponsors. Even more, being a sponsor to an event of this type assures them that they’re going to be visible and get exposure even years after the event is gone; all with the help of videos from the event, from both the online and in person part. It’s like a win-win situation for everybody involved.
Best speakers in the industry
Getting speakers to your live event is quite the hassle these days, given the whole pandemic situation that’s still going on. Rather than limiting your options, you can keep people safe and still have them be present at your event with the help of hybrid events. Just like attendees at home, speakers can tune in at different panels or stages remotely, presenting, talking, interacting with the audience from the safety of their home. No borders, no limitations, more information, better events for everybody involved.
Better revenue generation
Hosting a hybrid platform is going to let you have not one, but two ways to generate revenue. Of course, the general revenue is from sponsors, and as we said before, they love being everywhere, anywhere, all the time, so a hybrid event is going to be a golden opportunity for them.
But the other main source of revenue, tickets, really comes in a close second to sponsorships. When talking about hybrid events, you can generate (atleast) double the amount of visitors just because many attendees do not want to join the physical events just yet, all pandemic things considered. Allowing such an option to be available, to let attendees join from a distance, will increase the number of people that can join without any worries for a bigger venue or other physical accommodations. The result? Better revenue for you with the same (or even fewer!) costs.
Using the right events platform can get you really, really far
There are many, many types, versions and forms of events platforms out there; and not all of them are quite that solid and reliable, you know, like VEEP. You knew this was coming. But, in all honesty, we’re quite good at what we do. So don’t count us out, we might be the solution you didn’t even know you were looking for.
So, what are you waiting for? Get in touch with us and let’s get that hybrid conference on the road!