ZOOM is the modern day Caesar: veni, vidi, vici. Skyrocketing from 10 million to a whopping 200 million at the start of the pandemic and keeping those numbers up even now, a year later.
Yes, even a year later. Even though virtual event platforms can offer more in terms of, well, everything. Even though ZOOM has been proven time and time again to be susceptible to privacy and security issues. It got to the point that it was called a “privacy disaster”.
So why ZOOM? Why is ZOOM still king when there are better options on the market?
The answer is simple.
No really, it’s because it’s simple, widely used, little to no setup necessary, no login, it can even hold conferences up to 100 people (ZOOM Meeting) or 10 000 (ZOOM Webinar). And people like simple things. Even VEEP can use ZOOM as a livestreaming option.
ZOOM stops being the all in one solution when it comes to organizing a more complex event; when you need, no, want, to give your attendees a better experience than the rest.
When you don’t just want to throw a ZOOM link into the abyss that is the world wide web. When you want to showcase your speakers for their hard work & knowledge. When you want to thank your sponsors in a proper way, not on a simple post on LinkedIn.
It’s for when you want to do grander projects, multi day events, ones that attract the right people in your industry and make connections with them. For when you are down to business and actually make a living out of your event. For when you actually want to be a professional in the industry.
This is what will set you apart from the rest. So why use just ZOOM when you know you can do better for your event?
Do you keep faithful to ZOOM ? Or would you try another online meeting platform?