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Amy Gershkoff Bolles, Ph.D.

Chief Data Officer & GM


Dr. Amy Gershkoff Bolles is a technology executive, advisor, author, and speaker, with deep experience leveraging data and technology to generate substantial growth. Prior to her role as GM, BitlyIQ, she served as GM of Zynga Advertising and Co-Founder & CEO of Changing Targets Media. Dr. Bolles has also served as Chief Data Officer for companies including Ancestry.com and Zynga, and has been an Advisor and consultant to numerous venture and private-equity-backed companies around the globe. Dr. Bolles previously built and led the Customer Analytics & Insights team and led the Global Data Science team at eBay. She was also the Head of Media Planning & Analytics at Obama for America 2012, where she was the architect of Obama’s advertising strategy and designed the campaign's analytics systems. Amy has been named to the 2020 Global Top 100 Innovators list and the Top 10 Women Leaders of 2020 list. She was also named one of the Top 50 Women to Watch in Tech and one of San Francisco's Most Influential Women in Business. She was previously recognized as one of the nation’s “40 under 40” leading entrepreneurs, and was featured in the Washington Post as one of the nation’s most prominent innovators. Her articles have appeared in publications such as the Washington Post, San Francisco Chronicle, TechCrunch, and Business Insider, and she has been a commentator on NPR, Bloomberg News, ABC, CSPAN, and for various print media outlets including the New York Times. She holds a Ph.D. from Princeton University.

Amy Gershkoff Bolles, Ph.D. Sessions